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Podcast and transcript

Build newsletters readers value

Revenue & sustainability

Dan Oshinsky’s June 2023 conversation explores readers’ needs, newsletter formats and ways local publishers can earn revenue from newsletters.

Local News Matters / Dan Oshinsky

Details for Build newsletters readers value
Description
Dan Oshinsky’s June 2023 conversation explores readers’ needs, newsletter formats and ways local publishers can earn revenue from newsletters.
Who can use it
Public episode page; no CPA membership required to read it.
Cost
Public page and automated transcript; no displayed charge observed. Linked services have separate terms.
Task
Choose a newsletter strategy
Provider
Local News Matters / Dan Oshinsky
Format
Podcast and transcript

Provider source for Build newsletters readers value

Service referral

Connect your newsroom with advertising opportunities

Revenue & sustainability

Connect with Colorado Press Network about advertising, sponsorship and partnership opportunities for your news organization through Colorado Audiences.

Colorado Audiences / Colorado Press Network

Details for Connect your newsroom with advertising opportunities
Description
Connect with Colorado Press Network about advertising, sponsorship and partnership opportunities for your news organization through Colorado Audiences.
Who can use it
News organizations interested in advertising partnerships.
Cost
Participation terms are arranged with the Colorado Press Network team.
Task
Discuss revenue opportunities
Provider
Colorado Audiences / Colorado Press Network
Format
Service referral

Provider source for Connect your newsroom with advertising opportunities

Podcast and transcript

Improve advertiser value

Revenue & sustainability

In this April 2024 interview, Kenny Katzgrau discusses testing local advertisers’ needs, improving campaigns and building advertiser relationships.

Local News Matters / Kenny Katzgrau

Details for Improve advertiser value
Description
In this April 2024 interview, Kenny Katzgrau discusses testing local advertisers’ needs, improving campaigns and building advertiser relationships.
Who can use it
Public episode page; no CPA membership required to read it.
Cost
Public page and automated transcript; no displayed charge observed. Broadstreet and other products have separate terms.
Task
Review local advertising experiments
Provider
Local News Matters / Kenny Katzgrau
Format
Podcast and transcript

Provider source for Improve advertiser value

Guide

Improve reader membership retention

Revenue & sustainability

The Membership Guide’s retention chapter explains churn and retention and explores billing, customer service and participation practices that support a reader membership program.

Membership Puzzle Project / The Membership Guide

Details for Improve reader membership retention
Description
The Membership Guide’s retention chapter explains churn and retention and explores billing, customer service and participation practices that support a reader membership program.
Who can use it
Audience teams; Membership managers; Newsroom leaders. Public resource.
Cost
Public online guide.
Task
Read the guide
Provider
Membership Puzzle Project / The Membership Guide
Format
Guide

Provider source for Improve reader membership retention

Guide

Plan the work behind reader membership

Revenue & sustainability

The Membership Guide’s planning chapter offers a skills checklist, recurring tasks and examples for staffing a newsroom membership program.

Membership Puzzle Project / The Membership Guide

Details for Plan the work behind reader membership
Description
The Membership Guide’s planning chapter offers a skills checklist, recurring tasks and examples for staffing a newsroom membership program.
Who can use it
Newsroom leaders; Audience and membership teams. Public resource.
Cost
Public online guide.
Task
Read the guide
Provider
Membership Puzzle Project / The Membership Guide
Format
Guide

Provider source for Plan the work behind reader membership

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